Thursday, May 20, 2010

Cultural SHOCK!



One of the advantages of working with a trade magazine (instead of a commercial magazine) is that you are one step ahead of the market. I'm working with a home decor magazine and we keep receiving trend books from across the globe. One of such trend books i recently received from Mood, Brussels fair, its one of the leading home furnishing fairs from Germany and I'm supposed to do an Indian interpretation of the same for the magazine.
Their main theme this year is (Re)naissance... you can read more about it when you click on this link!

Anyhow, the trend that I was really drawn to was the sub theme - Memento Mori - Spanish for 'Remember that you are a mortal' there fore enjoy today! Its all about taking inspiration from across the globe, tapping the traditional weaves and cultural influences. this trend is a total blast of colors! Reading about this immediately reminded me of the fashion feature Marie Claire had done a few months back called the Nomad's Land!

I love how its Cultural Shock ... what I really mean is Traditional beads, baubles, chokers, bracelets with major shock value!!!! Check out the way they are wearing animal printed socks with cut-out sandals... ahh the bags.. what's not to love about this shoot?!

Check it Out (oh and u can totally blame my sheer laziness for not scanning the mag and simply clicking them!!) :













All the pieces showcased in this editorial are Hermes, Diane Von Furstenberg, Dyrberg Kern... But in the jewelry department i dont see a reason why we can't find such pieces every nook and corner of the country
Check out some of my treasured pieces collected from streets of Janpath, Delhi or Colaba Causeway, Bombay, Goan Flea markets, Pushkar, Surajkund Craft Mela, Haryana... This is only some of it so you can imagine how lucky my grand kids are gonna be ;)






This twisted thread and mirror belt is sooo gorgeous and i found it at this little shop in Bandra, Bombay called 'Mela', that place has a really beautiful selection of bags and jewelry and clothes from all over the country... must visit if you travelling to bombay!

Also, these belts double up as curtain tying tassels or head bands or hair accessory.. So much fun at bargain price of Rs. 100!




This has definitely been the longest post ever.. damn!!

Much love!

11 comments:

Vintage Obsession said...

This is so cool , like urban wanderer/gypsy/nomadic/tribal i loved them :)

ee said...

"Why we can't find such pieces every nook and corner of the country"
We can. But i think their idea is to sell the most expensive designer accessories to the elite in India. I mean, it would be so much nicer if they promoted a roadside vendor who sells similar stuff.

Manou said...

"Why we can't find such pieces every nook and corner of the country"
We can. But i think their idea is to sell the most expensive designer accessories to the elite in India. I mean, it would be so much nicer if they promoted a roadside vendor who sells similar stuff.

Spardha Malik said...

at VO - Thanks, I'm glad u like it... i love ur blog.. specially ur DIYs are so great :D

@ Manou - Yeah they ideally should promote this stuff.. i wish there really was a magazine for affordable fashion!! Maybe We should start one.. all us bloggers are really making street so Chic, no?

H said...

You do have a great set of necklaces. Statement neckpieces are a trend that won't ever go out of style.
And that spreadis "Oh so Chic!"

Spardha Malik said...

Hey H, thanks so much... I absolutely agree.. i'm a simple dresser in general.. and use bright statement accessories to add a punch!

Dusk said...

I love this shoot too! I go through phases where I just pile everything on!
...oh gosh I love your treasure chests!

"...it would be so much nicer if they promoted a roadside vendor who sells similar stuff."

Ahh but see...the silly unenlightened 'elite' think that it's money that buys style and that fashion creativity is an exclusive trait.

I love how personal style bloggers prove this to be false. That makes us more exclusive and far more credible yes?

Spardha Malik said...

@ Dusk - Absolutely! World over the tribes or remote cultures produce the most exotic pieces... We find them before the Designers do.. that makes us totally more exclusive!

Aesthetic Art.blogspot.com said...

lovely!!!

Manou said...

Yes yes yes. Let's start a magazine. Hmm.

Sovina said...

OMG...i dont know why...i dont knwo how..but the last time i visited your blog i missed these pieces...they are awesome...you have a mindblowing collection!!!.the blue one, the yellow and the sea green one..your grandchildren would be so so so happy!!!isnt janpath and all the other places sooo cool to shop for statement jewelry!!!

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