Observations at WIFW #3 - Editors keep it cool.

Unlike the Carine Roitfields and Anna Dello Russos of the world, the Indian fashion editors like to keep it (relatively) simple and chic. Though there are a few exceptions, I'm sure we would love to see more drama! Its about time we start wearing our heart on the sleeve, non? (see what i did there?) Though it must be said they look so intimidating with their prada bags and perfect manis, they are surprisingly sweet to talk to and encourage the blogger scene (okay maybe not all of them!) 

While we are all fairly familiar with all these glossies (and pretty much feed on them), its good to  know the hardworking souls working behind the scenes, who months in advance scout the global trends, introduce us to the fashion front - runners and inspire us to look past the bad hair days!

So here's to the Editors:

Edward Lalempuria, Anaita Adjania Shroff, Bandana Tewari, Shruti Thacker

Karuna Laungani, Divyak D'Souza, Mohan 

Amandeep Kaur, Pearl Shah, Neena Haridas



Nandini Bhalla, Cosmopolitan, Sujata Assomull, Harper's Bazaar



Sohiny Das, Verve.  Ekta Rajani, Grazia