Forever Addicted

Another brand has arrived in Delhi which is sure to give a major kick to all fashion addicts. With 3 huge malls right next to each other, Vasant Kunj has turned into a major style peddler. All the trendy hipsters with no intention of giving up on fashion anytime soon walk in with their credit cards ready to swipe faster than you blink. The heady rush is only bound to double up with the launch of Forever 21. Style and affordability rarely go together in the same sentence but Forever 21 walk the line quiet perfectly. Don't get me wrong, its not as cheap as its American counterpart but defnitely just as stylish. For those who haven't made it to store yet, here's a sneak peak.

 

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The enterance to the huge 10,000 sq metres store!




Very preppy collection on display



The yellow forever 21 umbrella was distributed to all the girls - absolutely free!

The insane rush at the cash counter! God, I did not dare to shop! Sooon enough, soon enough .. ;)

The In house entertainment was sure to keep the spirits up!

Oh the accessory section was the bestestestesteeest part of the store.!

Yes, they were serving water in case you were dying with all the shopping frenzy... smart people, eh?

Shoppers taking a break in between shopping courses.

The gorgeous collection, super friendly and helpful staff made it all worth it! :)

I met a  lot of very trendy shoppers and their general opinion was that the brand lives up to all the hype and expectations. the collection is very hip though the pricing is slightly disappointing. the stuff is especially going to be a hit with the younger crowd, i mean the teens and the collegiates!

Stay tuned for some more pics coming up in the next post!

I'm also at twitter - www.twitter.com/spurdz .... Add me now!!

Much love,



Whats your IQ?

I recently went for a Krishna Ballet performed at the Kamani Auditorium by one of India's best Dance/Drama troupes. I was absolutely spell bound by the sheer beauty and grandeur created on that stage. Music, lighting, scripting, performance.. everything was spectacular. But what caught my eye were the costumes.. they are so inspiring.. I can see them translated into a beautiful couture collections. And I'm not talking about embellishments here... the drapes, pleats of the skirted bottoms, the Shoulder/upper arm pads could be the next BIG thing. The sculpted shoulder armour is so unbelievably inspiring. Color combinations are unbelievable.

Even the make-up could work for a whacky Ramp look, no?

I hope somebody takes cues and gets cracking on their Indian Quotient!

Oh by the way, doesn't this remind u instantly of the Manish Arora hand Mudra collection??

Much Love,

FNO 2010

The extravagance called DLF Emporio.




Warped web of multi colored threads creating a gorgeous Burst of colors.

Sari by Suneet Verma... The never ending sari covered the entire ceiling at the mall!

The Window Display at Emporio Armani. Loved the jackets here. Oh and the DJ playing inside and a bartender making yummy screwdrivers... ahhh it was perfect!

Morphe by Amit Aggarwal Shirts at Vogue's Pop-up shop.

The crowd around the Tarun Tahilliani A/W collection show. With no place to stand and things quickly depleting from the Vogue Steals shop... I skipped the show :P

The Skull chandeleir by Rajesh Pratap Singh at the Pop up shop, also seen on his ramp at Van Heusen Mens Fashion Week.

The 'Vogue' shoes by Nachiket Barve- Rs 300!!!

My friend Gavin trying on a Nachiket Barve Necklace. It was ridiculous. I'd be dead as soon as he sees this pic here!

The 'man purse' at Abraham and Thakore.

It was the last piece and this gentleman bagged it ;)

Anaita Shroff wearing the FNO Rajesh Pratap Singh Tee. While Priya Tanna was seen hanging out with Jackie Fernandez, why was Bandana Tewari missing in action?? hmmm...

Love how she brings this look together.

FNO was quite an exciting affair. With great discounts at Manish Arora, Marc Jacobs, LV and Armani.... A fabulous night with lots of colorful drinks, Great music, lots of fashion sighting, for once the soto speak fashion outsiders also found a way to plug into the elusive 'by invitation only' world of Fashion!

Congratulations Vogue for making it possible once again.

For those in Bombay, fret not, with LFW around corner.... you guys will have all the hipsters hanging around Juhu! ;)

Deal Breakers

Two waists - Never wear a belt at hip with a defined empire waist shirt/dress or the otherway round.

Travelling 2 hemispheres. It can't be winter on the top half and summer on the bottom!

T-shirts are not dresses. Even if you've got the legs.

Out of focus - Too manny attention grabbers end up creating a confused look. Be focussed!

Leggings are NOT pants. Hell no!

Low waist and skinnes = super bad combo on guys.

Denims so tight can damage your goods. Boys, please note.

Jersey Rompers are not in everybody's best interest.

In general, Ponchos are ugly and look ridiculous but I may change my mind.

Denims aren't quilts. Avoid the patchwork.

This is NOT how you do a Business-Casual. Stick to a dress code!

Fanny Packs are for tourists and the elderly. No exceptions

Clashing two strong prints is tricky. More often than not, it doesn't work. Keep atleast one of them subtle.

Dont Break your body into multiple parts. It only stumpifies you.

Like I said above.

Never Hide. Highlights your assets - small waist, Long neck, Shapely legs... whatever. Do NOT wear a tent.

Two anti-fits rarely work. Get your proportions right - Anti- fit on top, fitted on bottom and vice versa.

All pics from Hel-Looks

Much Love,

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P.S. - I know the posts are slow. I know I'm lazy. I'm working on it. Thanks for your lovely comments.

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P.P.S - What are your Deal Breakers?